creating living legacies
Legacy was established in 1999 through a management buyout of the operations of Stocks Hotels & Resorts Propriety Limited which was established in 1984 therefore making the business 40 years old.
Legacy has established itself in the market as a leading brand in hospitality in South Africa and Africa with a current footprint in Gabon, Namibia and South Africa. It is all about making memories and creating an environment in which our guests and employees feel at home whenever they stay or report for duty. It is a lifestyle brand that encompasses one world for you to live, sleep, dine, work and play in.
Through our extensive experience and networks we can fulfill an owners dreams by ensuring that there is maximum exposure in worldwide markets whether through face to face contact, email, voice, data or social media. Ultimately, we can tailor make a solution to fit your needs.
Marketing
Legacy’s in-house marketing team offers tailored solutions to elevate your brand’s market presence. We ensure your property gains maximum exposure across all platforms. We offer the following services:
- Brand Development
- Design
- Website Design and Management
- Organic Social Media Management
- Paid Digital Marketing – Google, social, re-marketing etc
- Consumer and Trade Advertising (billboard, magazine, brochure contribution, trade publications – digital and print)
- PR and Influencer strategy
- Database e-Mailer marketing
- Content creation (photography and videography)
global Sales
Legacy's global sales team drives growth through strategic account management, connecting clients with markets worldwide. With tailored outreach and expert representation in regions across Africa, Europe, and the Americas, we ensure impactful relationships and sales success. The sales team focusses on these key areas:
- Account Management: new and existing customers
- Rate contracts and negotiations
- Educationals, familiarisations trips and site inspection
- Workshops and Trade Shows
operational management
Legacy Hotels Management Services leverages its extensive operational expertise to enhance each property’s unique brand value, optimise location benefits, and maintain a sharp focus on financial and sales goals. Operations management services include:
- Techinal services management
- Preferential procurement
- Human resources management
- Training of units
- Information systems management of complete infrastructure
Revenue and distribution
We specialize in maximising your property's revenue potential through strategic revenue management. By applying disciplined analytics to predict consumer behaviour at the micro-market level, we ensure that you are selling the right room to the right client at the right time and at the right price through the correct channel. Our comprehensive approach optimises product availability and pricing strategies, driving revenue growth and enhancing your competitive edge.
Systems
We recognise that the right systems are vital for the success of your property. Our integrated systems architecture supports seamless collaboration across sales, marketing, and operations and finance, ensuring that we provide fast and efficient service. By optimising distribution channels and enhancing visibility, we help your property reach a global audience and maximise its selling potential.
financial management
At Legacy, we specialize in providing comprehensive administrative and financial services tailored to various legal entities, including share block companies and homeowner associations. Our experienced team focuses on optimising operations and ensuring compliance, allowing you to concentrate on your core business. Services are tailored to meet hotel owners specific requirements and include:
- Accounting and payroll
- Secretarial work
- Payroll administration
- Assist with and guide compliance